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Lights, Camera, Action! On Set with InnovAge PACE

By now you’ve probably seen our newest TV commercial, which portrays a participant as she leaves her home to spend the day at an InnovAge PACE center. She enjoys activities with friends and meets with members of her coordinated care team – all while singing along to the theme song from the popular television show, “Cheers.”

If you haven’t seen the spot yet, check it out here:

This commercial was created to show what it’s like to be a part of the Program of All-inclusive Care for the Elderly (PACE) and the variety of services included – from transportation, healthcare, clinical exercise, physical therapy, dental care, socialization, and more.

In order to best capture that experience, we brought a TV crew on site to film the commercial in one of our InnovAge PACE center locations.

“This spot is unique in that it’s inspired by our PACE participants and the real work we do at our centers every day,” says Marketing Director Elizabeth Moroney. “We wanted to tell our authentic story, and the final product reflects the DNA of our organization.”

Check out some behind-the-scenes photos taken while filming at InnovAge’s PACE center in San Bernardino, California.

The main character has her hair and makeup professionally done before filming

Technicians adjust their cameras and set the scene on a real InnovAge PACE bus

Actors practice their lines one last time

A view from behind cameras on the InnovAge bus

Setting up before a scene in InnovAge's physical therapy room

The crew watches scenes captured on film to make adjustments

Actors and InnovAge staff pose together for a group photo

Learn more about the inspiration for other InnovAge PACE ads, including real participant stories behind the characters Betsy, Luis, and Joe.
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